Last year around this time life as we knew it came to a screeching halt. One minute all was normal with kids in school, people planning their summer vacations, and going about their daily lives. And then seemingly overnight what was once “normal” had changed indefinitely. We’ve learned a great deal over the last 12 … Continue reading Forecasting Summer 2021: Vacation Rentals Are On Fire!
The key to optimizing a vacation rental property’s performance? It’s all about understanding the Big Three: Occupancy, Average Daily Rate, and Revenue Per Available Rental Night. Identifying trends in these three key performance indicators – and their relationship to each other – can help you maximize revenue throughout the year. Occupancy Rate: The percentage of … Continue reading The Big Three: Occupancy, ADR, and RevPAR
By now most anyone slightly involved in short-term vacation rentals has at some level engaged with AirBnB and VRBO. While there are others like them, these two companies command the lion share of attention in the vacation rental marketing world. As a professional vacation rental manager for the past 15 plus years, I think it … Continue reading AirBnB vs. VRBO vs. Book Direct: What You Need To Know
In Part I of this series we looked at detailed ways you can enhance your vacation or short-term rental properties to appeal to guests year-round. In today’s highly competitive online marketing environment for any type of travel accommodations, and especially in our area of the Cape Fear with more traditional vacation rentals, it’s exactly the details and extras that turn an okay … Continue reading Maximizing Your Property For Year-Round Guests (Part II)
If you have a home at the beach, it’s usually pretty easy to attract guests to your property during the summer months, but are you maximizing your home’s potential for guests year-round? Families, traveling nurses, business travelers, temporary workers, digital nomads, snowbirds, authors, entrepreneurs, and many other people and professions want to have comfortable, private … Continue reading Maximizing Your Property For Year-Round Guests (Part 1)